This Is How Your Fear and Outrage Are Being Sold for Profit




原文網址:
https://medium.com/@tobiasrose/the-enemy-in-our-feeds-e86511488de

關鍵字keywords:
1. Propaganda 政治宣傳
https://en.wikipedia.org/wiki/Propaganda

2. sensationalism 感覺論
或嘩眾取寵/令人衝擊的

3. Social media index (SMI)
http://www.socialmediaindex.co

4. affective engagement 情感上的參與

5. availability heuristic 可得性捷思法
人們只是簡單根據他們對事件已有的信息,包括記憶的難易程度或記憶中的多寡,來確定同類事件發生的 可能性,而不會去尋找其他相關的訊息。容易被知覺到或回想起的被認為更容易出現。
https://en.wikipedia.org/wiki/Availability_heuristic


簡介總結summary:
文章提出現今媒體利用誇張及渲染恐懼的手法去吸引讀者注意,並且以此引導讀者達成廣告商或媒體本身的目的。
作者先總結由第一次世界大戰開始,新聞開始普及,人們開始注意到資訊的重要性。但一直以來新聞標準、法律及行業的榮譽感抑制了這種嘩眾取寵的可能性,直到近年互聯網崛起,成了這種不健康的新聞生態環境的溫床,並奪得了大眾的注意力,甚至影響了出版界的存活。

引用quoting:
1. You don’t pay money for using these platforms, but make no mistake, you are paying for them — with your time, your attention, and your perspective.

2. These incremental shifts have added up to enormous changes in our politics, our global outlook, and our ability to see each other as fellow humans.

3. It doesn’t identify content that is profoundly biased, or stories that are designed to propagate fear, mistrust, or outrage.

4. It doesn’t identify content that is profoundly biased, or stories that are designed to propagate fear, mistrust, or outrage.

5.  “It’s not our job to challenge political opinions. It’s our job to ride your politics as far as we can.”
This is no secret in the publishing world: partisanship is an amazing driver of engagement.

6. Media (and now Social Media) is a major component in the assumptions that inform our perspective.

7. It’s impossible to look at the media system as a separate thing from functioning democracies. Our opinions are always affected by the news, and our voting decisions reflect that knowledge.


感想review:

屬性:
社交媒體
廣告手法
數據私隱




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